Henrietta Lovell is the modern day (rare) tea lady: an outspoken advocate for farmers and a stickler for the true craft of the leaves. As founder and CEO of the award-winning, globally recognized Rare Tea Company, she has singlehandedly built a tea empire that's transforming the trade.
Brewing strong flavors in a cup and travelling around the world to discover and work with small independent tea gardens – from the Shire Highlands of Malawi to the foothills of the Himalayas – is her superpower.
Henrietta believes in sourcing directly from farmers, waiting patiently for unique harvests, and ensuring that sustainable practices are put in place to protect both the farmer and the land.
Using her popularity to push for conscious consumerism, she has created a niche market for teas among the best fine dining restaurants of the world. Claridges' in London, Noma in Copenhagen, Mugaritz in San Sebastian, Plenitude in Paris, Benu in San Francisco, Momofuku in NY, and Four Seasons in Tokyo – chefs and restaurateurs rely on her to craft bespoke blends for them, curate pairing menus, and initiate their tea programs.
Her debut book Infused: Adventures in Tea was named the New York Times Book of the Year and won Fortnum & Mason's Food and Drink Awards for Drink Book of 2020.
